ROLES
Art Director/Photo Retoucher: Bradford Roberts
Photographer: Hillary Cudjoe
PROJECT DESCRIPTION
Art Director/Photo Retoucher: Bradford Roberts
Photographer: Hillary Cudjoe
PROJECT DESCRIPTION
Invited by Azzaro Parfums, I participated in a special gifting opportunity to experience the brand’s Wanted Collection, a line of bold, masculine fragrances designed to embody magnetic charisma and irresistible confidence. This collaboration focused on creative storytelling through lifestyle content, celebrating individuality and modern allure.
Deliverables
Unboxing Content; Captured the fragrance reveal in natural lighting to highlight the bottle’s craftsmanship and design details.
Instagram Reel or Story Series; Featured product highlights, brand tagging @azzaro_parfums, and campaign hashtags #AzzaroWanted and #AzzaroParfums to drive brand engagement.
Lifestyle Integration; Positioned the fragrance within daily routines, blending sophistication with spontaneous energy.
Creative Direction
The creative approach centered on “confidence through simplicity.” Warm tones and cinematic lighting enhanced the visual appeal of the bottle’s metallic texture and bold silhouette. The tone was aspirational yet personal, designed to reflect how fragrance complements lifestyle, ambition, and charisma.
The creative approach centered on “confidence through simplicity.” Warm tones and cinematic lighting enhanced the visual appeal of the bottle’s metallic texture and bold silhouette. The tone was aspirational yet personal, designed to reflect how fragrance complements lifestyle, ambition, and charisma.
UNBOXING INSTAGRAM STORY
PHOTO RETOUCHING/COLOR CORRECTING
BEFORE
AFTER