ROLES
Creative Director: Rob Krolick
Lead Designer: Bradford Roberts
Lead Designer: Bradford Roberts
PROJECT DESCRIPTION
A bold environmental branding project tailored for the New York Jets’ corporate lobby, seamlessly weaving team identity into architecture. Through expansive murals, typographic motifs, and structural integration, the design brings the spirit of the Jets into an executive environment, reinforcing brand pride, visual coherence, and experiential distinction.
This project captures the interplay between sports branding and corporate aesthetics, serving both functional wayfinding and inspirational storytelling. Inspired by NFL standards for immersive team environments, the graphics echo traditions of integrating identity into athletic interiors
PROGRAMS
PROGRAMS
Adobe Photoshop, Illustrator, and InDesign
Challenge
Designing for the New York Jets’ corporate lobby required striking a balance between bold sports identity and the refined expectations of an executive environment. The challenge was to create an immersive brand experience that elevated team pride without overwhelming the architectural space. The graphics needed to serve multiple purposes, wayfinding, atmosphere, storytelling, while aligning with NFL standards for professional, high-impact interior branding. Achieving visual cohesion across large-scale surfaces and structural elements demanded careful consideration of scale, flow, material application, and integration with existing architecture.
Insight
Environmental branding works best when it operates on two levels: emotional immersion and practical clarity. Research into both NFL facilities and corporate lobby behavior showed that visitors respond strongly to environments that tell a story while still feeling clean, functional, and navigable. For a franchise with a legacy like the Jets, this meant embracing core identity elements, team colors, typography, slogans, and historical cues, while presenting them with the sophistication expected in a corporate setting. The insight revealed that subtle layering, deliberate pacing of visual moments, and architectural harmony could bring team spirit to life without compromising professionalism.
Execution
The environmental system was crafted through a combination of expansive murals, typographic installations, and integrated structural graphics.
Key components included:
Architectural Mural/Mosiac: Large-scale visuals featuring team colors, bold geometric compositions, and imagery that evokes the intensity of Jets culture.
Typographic Motifs: Strategic placement of typographic accents, and oversized lettering to anchor the environment with emotional resonance.
Structural Integration: Aligning graphics with architectural lines, wall divisions, and lobby pathways to reinforce flow and connect visual moments throughout the space.
Brand Consistency: Adhering to NFL environmental branding guidelines, ensuring logos, proportions, and color standards remained professional, compliant, and impactful.
Every design element was orchestrated to enhance the lobby experience, balancing statement-making visuals with a polished, executive-ready finish.
Impact
The final installation transformed the Jets’ corporate lobby into a proud, immersive brand environment that welcomes staff, partners, and visitors with a clear sense of identity. The graphics amplify team culture, unify the space through cohesive visual storytelling, and elevate the everyday experience of entering the organization’s headquarters. By blending sports energy with corporate refinement, the project demonstrates how environmental design can bridge brand emotion and architectural intention. The NY Jets Business Lobby Graphics highlights my ability to design large-format spatial graphics, integrate branding into physical environments, and translate organizational values into compelling, place-based experiences.